Job Title: Digital Marketing Manager
Location: Manchester (Hybrid - 3 Days in Office)
Digital Marketing - Google Ads - HTML - Design
Overview
We're looking for a commercially driven Digital Marketing Manager for a client of ours to lead performance activity across a portfolio of brands. This is a hands-on, results-focused role where you'll take ownership of planning, delivering and optimising multi-channel digital campaigns.
You'll play a pivotal role in driving customer acquisition, improving retention and maximising revenue growth through data-led marketing strategies.
Key Responsibilities
- Lead and manage the email marketing strategy, including campaign builds, automation workflows, segmentation, A/B testing and performance reporting
- Plan, launch and optimise paid advertising campaigns across Google Ads, Meta and other relevant platforms
- Develop and execute both organic and paid social media strategies
- Monitor and analyse performance metrics such as CPA, ROAS, CTR and conversion rates, implementing continuous optimisation
- Collaborate with internal teams to enhance landing pages, creative assets and overall conversion performance
- Produce clear, insight-driven weekly and monthly performance reports with actionable recommendations
Skills & Experience Required
- Proven track record in digital performance marketing
- Strong hands-on experience with Google Ads and paid social platforms
- Experience using email marketing platforms and building automation journeys
- Analytical mindset with the ability to interpret campaign data and translate it into commercial action
- Basic HTML knowledge and design capability for email and landing page edits
- Commercially aware, proactive and confident managing activity across multiple brands
Job Title: Digital Marketing Manager
Location: Manchester (Hybrid - 3 Days in Office)
Digital Marketing - Google Ads - HTML - Design
